On 17 October, public water operators in Aquawal launched a new video campaign to promote tap water.
Four videos will be released, with the first one already online and highlighting why it is important to drink water, with the participation of Olivier Fraipont, Belgian TV personality.
With this new campaign, Aquawal aims to tackle misconceptions and foster trust in tap water with information and humour. The objective is to raise awareness amongst the general public and health professionals on the quality of tap water, its benefits and the ways it is provided.
Watch the already available first video below.